![]() This is a very good thing for businesses that want to reach potential clients all over the globe. I’ve done some myself with 100,000 participants.īefore the pandemic, virtual events had a hard time holding up against in-person affairs. Don’t underestimate the reach of LinkedIn Lives. Live streaming is great for B2B marketing because not only is it low-cost (you can easily do a live stream on your smartphone), but it feels like real human connection to your viewers. Live streaming is the hot new trend in B2B marketing, and LinkedIn has made it easy to hop on the bandwagon with the built-in LinkedIn Live feature. Live streaming video isn’t just for gamers anymore, as I’ve written before. That’s B2B marketing that can’t be ignored. Whereas a business owner might miss one of your posts, there’s no missing a direct message. ![]() Create a newsletter that shares your knowledge, and then share it with your followers via direct message.
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